AppFollow gathers reviews from Google Play, the App Store, Steam, Samsung, Huawei, the Microsoft Store and Trustpilot into one inbox. AI workflows draft replies in any language, with sentiment analysis, tagging, competitor monitoring, alerts and reports.
It also includes app store optimisation tools such as keyword tracking and ranking monitoring, and integrates with Slack, Zendesk, Salesforce and others. It has operated since 2015.
A summary of patterns across popular review sites and community discussions
Other tools worth comparing, based on how teams typically choose between them
How much setup and in-house expertise this tool needs, and how much you would depend on outside help
Independence checks 2 of 5 met, 3 unknown
✓Can start on your own. Try for free and self-serve signup.
?Works without marketing know-how. Little public detail on how guided it is.
✓Your team can run it day to day. Support or product staff can run it day to day.
?Low risk of costly mistakes. Little public detail on contract terms.
?Affordable to start small. Prices need a sales contact.
you publish a mobile app or game and need to handle store reviews.
you are a local business without an app.
A few walkthroughs to see the tool in action before you commit
Practical answers, plus what users report on review sites
AppFollow is for managing app store reviews and ratings, so it only fits businesses with a mobile app. Capterra describes review monitoring and replies, alerts, keyword tracking and competitor monitoring for app store listings. If you have no app on the App Store or Google Play, it is not the right tool for you. For reviews of a shop, agency or website, look at a different type of tool.
If you have one app and a small team, it can be, since Capterra gives it 4.6 out of 5 and reviewers praise its dashboards, Slack alerts and support. Capterra reviewers also say keyword limits on lower plans and cost can be a barrier for smaller developers. The rating is based on only 13 reviews. Check the free trial or free version against your needs.
Capterra lists a Basic plan from 29 US dollars per user per month, with a free trial and a free version. We could not confirm higher plans or limits, and we could not reach the vendor pricing page. Check there, especially for keyword and app limits, because Capterra reviewers mention limits on lower tiers.
According to Capterra you can monitor and reply to app reviews, get alerts, track keyword rankings, research keywords, watch competitors and build reports and dashboards. Reviewers mention getting real-time review alerts in Slack. Capterra says it does not offer review request functionality, and reviewers say the Samsung and Huawei stores are not supported.
It helps. It gathers reviews in one place and can automate parts of the workflow, but a person still needs to write sensible replies and pass bug reports to developers. Capterra lists sentiment analysis and workflow automation, though we could not confirm how much replying is automated. It does not replace customer support staff.
Capterra lists Slack, Microsoft Teams, Trello, Basecamp, Telegram, Salesforce Sales Cloud, Zendesk Suite and Freshdesk, and its FAQ also names Help Scout, Intercom, Front and Twitter/X. It says there are 10 native integrations in total. Some Capterra reviewers found connecting an Android app difficult, so test that early.
Confirm you have a mobile app and that your app stores are supported, since reviewers say Samsung and Huawei are not. Check keyword and competitor limits on the plan you would buy. The Capterra rating rests on only 13 reviews, and we could not reach the vendor site, so verify prices and features there.
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