AppFollow – Visionary Marketing
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AppFollow
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Reputation Management (13)

AppFollow

App store review, rating and ASO management platform with AI reply workflows.

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Starting price See site

Tool Information

AppFollow gathers reviews from Google Play, the App Store, Steam, Samsung, Huawei, the Microsoft Store and Trustpilot into one inbox. AI workflows draft replies in any language, with sentiment analysis, tagging, competitor monitoring, alerts and reports.

It also includes app store optimisation tools such as keyword tracking and ranking monitoring, and integrates with Slack, Zendesk, Salesforce and others. It has operated since 2015.

What users say elsewhere

A summary of patterns across popular review sites and community discussions

✓What people like
  • Many app stores in one inbox
  • AI replies in any language
  • ASO and keyword tracking
  • Many integrations
✗Common complaints
  • Prices need a sales contact
  • Mainly for app publishers
  • Trial length not stated
  • Not for local businesses
Based on patterns across popular review platforms and community discussions, not a single review quoted verbatim.

Alternatives to consider

Other tools worth comparing, based on how teams typically choose between them

REVIEWS.io
Review collection and display for ecommerce brands.
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Trustpilot
Public review platform for businesses.
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ReviewTrackers
Review monitoring for multi-location enterprises.
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Is this a fit for your team?

How much setup and in-house expertise this tool needs, and how much you would depend on outside help

Not enough public information to score
 
Low, plug and play     Medium, some setup     High, needs a specialist

Independence checks 2 of 5 met, 3 unknown

✓Can start on your own. Try for free and self-serve signup.

?Works without marketing know-how. Little public detail on how guided it is.

✓Your team can run it day to day. Support or product staff can run it day to day.

?Low risk of costly mistakes. Little public detail on contract terms.

?Affordable to start small. Prices need a sales contact.

Good fit if:

you publish a mobile app or game and need to handle store reviews.

Consider skipping if:

you are a local business without an app.

Video tutorials

A few walkthroughs to see the tool in action before you commit

 

Frequently asked questions

Practical answers, plus what users report on review sites

What problem does AppFollow solve for me?

AppFollow is for managing app store reviews and ratings, so it only fits businesses with a mobile app. Capterra describes review monitoring and replies, alerts, keyword tracking and competitor monitoring for app store listings. If you have no app on the App Store or Google Play, it is not the right tool for you. For reviews of a shop, agency or website, look at a different type of tool.

Is AppFollow a good fit for a small team?

If you have one app and a small team, it can be, since Capterra gives it 4.6 out of 5 and reviewers praise its dashboards, Slack alerts and support. Capterra reviewers also say keyword limits on lower plans and cost can be a barrier for smaller developers. The rating is based on only 13 reviews. Check the free trial or free version against your needs.

How much should I budget for AppFollow?

Capterra lists a Basic plan from 29 US dollars per user per month, with a free trial and a free version. We could not confirm higher plans or limits, and we could not reach the vendor pricing page. Check there, especially for keyword and app limits, because Capterra reviewers mention limits on lower tiers.

What can I do with AppFollow?

According to Capterra you can monitor and reply to app reviews, get alerts, track keyword rankings, research keywords, watch competitors and build reports and dashboards. Reviewers mention getting real-time review alerts in Slack. Capterra says it does not offer review request functionality, and reviewers say the Samsung and Huawei stores are not supported.

Does AppFollow replace a person or just help?

It helps. It gathers reviews in one place and can automate parts of the workflow, but a person still needs to write sensible replies and pass bug reports to developers. Capterra lists sentiment analysis and workflow automation, though we could not confirm how much replying is automated. It does not replace customer support staff.

Does AppFollow connect with my other tools?

Capterra lists Slack, Microsoft Teams, Trello, Basecamp, Telegram, Salesforce Sales Cloud, Zendesk Suite and Freshdesk, and its FAQ also names Help Scout, Intercom, Front and Twitter/X. It says there are 10 native integrations in total. Some Capterra reviewers found connecting an Android app difficult, so test that early.

What should I check before relying on AppFollow?

Confirm you have a mobile app and that your app stores are supported, since reviewers say Samsung and Huawei are not. Check keyword and competitor limits on the plan you would buy. The Capterra rating rests on only 13 reviews, and we could not reach the vendor site, so verify prices and features there.

Pricing

Plans
See the vendor pricing page
See site
 
Prices not confirmed. Checked October 2026; prices can change.
September 2026

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