Trustpilot

Trustpilot is a public review site, so it helps you gather customer reviews that people can see when they search for your business. Positive reviews on a trusted public profile can build credibility with new buyers, and the business tools help you invite customers to review and reply. Capterra reviewers say paid features can help lift conversion rates, though that is reviewer opinion and not a guarantee. It will not hide or fix a poor reputation, because the reviews belong to the reviewers.

Trustpilot offers a free business profile, which Capterra lists as a useful starting point for collecting reviews. Paid plans are priced for companies with some budget, and Capterra reviewers describe the cost as too high for small businesses and startups. A small team can start on the free profile and add paid tools only if review volume justifies it. Check what the free plan allows on the Trustpilot business site before you commit.

Capterra lists a free version, then Plus at $299 per month, Premium at $629 per month, Advanced at $1,099 per month, and Enterprise on a custom quote. These are flat monthly rates in US dollars, and the plans differ mainly by invitation volume, user logins and widgets. Some Capterra reviewers mention annual contracts with auto-renewal and one reported a bill rising from $70 to $380 per month, so read the renewal terms closely. Confirm current prices on the Trustpilot pricing page.

You can invite customers to leave reviews, show review widgets on your website, reply publicly to reviews, and flag reviews that break Trustpilot's guidelines. Capterra says higher plans add more invitations, more user logins, a competitor module and, at Enterprise level, AI review responses. We could not confirm the full feature list on the vendor site. Trustpilot's guidelines say invitations must be fair, neutral and unbiased, and you may not offer discounts, gifts or other incentives for reviews.

Trustpilot helps with collecting and displaying reviews, but a person still has to handle the response and the follow up. Someone needs to reply to criticism politely, fix the underlying problem and decide which reviews genuinely breach the rules. Trustpilot's own guidelines say you cannot remove a review yourself, and it will not remove one just because you think it is unfair. Capterra lists AI response tools only on the Enterprise tier, so smaller plans rely on staff to write replies.

The Capterra page we read did not list integrations, so we could not confirm what Trustpilot connects to from that source. Trustpilot's business offering is commonly used with websites and customer systems, but check the vendor's integrations page for the exact tools it supports. Ask whether your ecommerce platform or CRM can send automatic review invitations after a purchase. Test this on the free plan if possible before paying.

Read Trustpilot's guidelines for businesses first, because misuse can lead to restricted features, a consumer alert on your profile or termination of your agreement. You cannot delete reviews or buy them, and offering incentives for reviews is not allowed. Your flagging activity is also visible publicly on your profile. Also check the contract length, auto-renewal terms and exactly what you get at each price, since Capterra reviewers raise billing surprises and locked features.