Mention

Mention helps you find out when people talk about your brand, competitors or topics online, so you do not have to search by hand. Capterra describes it as a social listening tool that tracks conversations across social media and the web, with alerts and sentiment indicators. It is most useful if you want to catch customer comments, press coverage or complaints early. We could not confirm vendor claims directly because the vendor site was not reachable for us.

Capterra says small businesses make up about 82 percent of its reviewers, so small teams are a common user group. Reviewers on Capterra praise the helpful customer support and say it works well for teams that need to respond to mentions and share the work. Some reviewers say it can feel expensive or more advanced than a basic need requires. A trial is listed, so test it on your own keywords first.

Capterra lists a Basic plan at $599, but we could not confirm whether that is per month or per year or what it includes. Capterra also lists a free trial and says there is no free version, although one reviewer mentions a limited free tier. Prices change, so confirm current plans and limits on the vendor pricing page before you plan a budget. Ask what mention volume and number of alerts each plan allows.

According to Capterra, you can set up real-time alerts, use Boolean and keyword searches, filter results and track sentiment. It also lists competitor monitoring, influencer tracking, review monitoring and reporting dashboards. You can respond to mentions and assign work to teammates from inside the tool, per the same listing. We could not confirm the exact AI features, so check the vendor site for what is current.

It helps rather than replaces. The tool collects and filters mentions, but a person still needs to decide which ones matter and how to reply. Capterra reviewers report that it can return irrelevant results and miss some articles or mentions, so human checking is still needed. Think of it as a faster way to listen, not a substitute for judgment.

Capterra lists Slack, Zapier and Geckoboard as integrations. Reviewers on Capterra also note limited API integration options. If you rely on a specific CRM or reporting tool, we could not confirm a direct link, so ask the vendor or test it through Zapier. Check the integrations page on the vendor site for the current list.

Run a trial with your real brand name and keywords and see how many results are irrelevant or missing. Capterra reviewers mention both problems, plus setup time and limited report customization. Confirm the price, what is billed and which sources are covered in your region and language. Also check which social networks are included, since access to some platforms is limited for all listening tools.