Brand Mentions

Brand Mentions helps you find out when people talk about your business, products or competitors online without you having to search by hand. Capterra describes it as a social listening and brand monitoring tool covering social media, news, blogs, forums and review sites. That is useful if customers or journalists might be discussing you in places you do not normally look. Note that the name is generic, and we based this on the BrandMentions listing on Capterra.

Capterra says small businesses make up about half of the reviewers of BrandMentions, and its plans are flat-rate rather than per user, which suits small teams. Reviewers on Capterra praise the real-time alerts and clear dashboards. They also say the first keyword and filter setup takes time and that irrelevant mentions need manual filtering. A small team should plan some hours at the start to tune the searches.

Capterra lists flat monthly plans of Starter $99, Pro $299 and Expert $499, with a free trial but no free version. Confirm current prices and what each tier includes (such as number of keywords or projects) on the vendor pricing page, because we could not confirm those limits. Capterra says it offers good value compared with pricier enterprise tools, but that is a reviewer view, not a guarantee.

Capterra lists features such as social listening, hashtag tracking, sentiment analysis, real-time notifications, competitor tracking, boolean search, customizable reports and dashboards. You can set up keywords for your brand or rivals and get alerts when new mentions appear. Reviewers say coverage reaches niche forums, blogs and review sites. Reviewers also mention limited graph customization and no direct PowerPoint export.

It helps rather than replaces anyone. The tool collects mentions and scores sentiment, but a person still has to decide which mentions matter and how to respond. Capterra reviewers note that irrelevant mentions need manual filtering, so some human review time is part of the job. Sentiment scores are automated guesses, so treat them as a guide.

Capterra's listing for BrandMentions mentions an API but does not list named integrations, and one reviewer said some third-party integrations are missing. We could not confirm any specific connections to tools such as Slack, CRMs or email platforms. If a particular connection matters to you, ask the vendor before you buy and test it during the free trial.

Check that the tool covers the languages and regions where your customers talk, because Capterra reviewers say regional language filtering is limited. Test how much noise your brand name produces, especially if it is a common word. Capterra reviewers also report slight update lag at busy times and that trend comparisons only become useful after a longer monitoring period. Its 5.0 Capterra score is very high, so compare it with other review sites and use the free trial before committing.