Whatagraph

Whatagraph helps agencies and marketing teams build client reports from many channels without copying data by hand. It combines data connection, visualization and report delivery in one tool.

It is mostly aimed at agencies with several clients. A Porter Metrics review, from a competitor, lists a Start plan at 249 euros per month, which it calls a high entry price. A single small business may find it expensive.

Porter Metrics lists Start at 249 euros per month with 20 source credits and Boost at 624 euros, while G2 mentions 199 and 399 euros and shows other plans as contact vendor. Our sources conflict, so confirm on the vendor pricing page.

Per Porter Metrics, it offers cross-channel data blending, AI report building from text prompts, summaries in 18 languages, goals and alerts, and themes for client branding. Unlimited users and reports are included on all plans.

It helps rather than replaces. AI can draft reports and summaries, but a person still needs to check accuracy and advise clients.

Porter Metrics says it has 303+ connectors across ad platforms, analytics, CRM, social, email and ecommerce, but is not focused on data warehouses like BigQuery or Snowflake. Check that your tools are included.

Check how many source credits you need, since each connected account uses one. Confirm which plan includes the advanced AI features. G2 has only 2 reviews, and one cited aggressive sales follow-up, so evidence is limited.