Supermetrics

Supermetrics pulls data from advertising, social and analytics platforms into spreadsheets, Looker Studio, Power BI and similar tools. It saves the manual export and copy-paste of campaign numbers. It is a data connector, not a reporting tool in its own right.

It can fit a small team that reports on several ad platforms and is tired of manual exports. Cost is the main issue, since third-party pages say plans are billed annually and tiers limit sources, accounts and users. A very small team with one or two channels may find it expensive.

Third-party pages disagree. Coefficient lists plans from $49 per month billed annually, while Windsor.ai lists tiers from about 29 euros per user per month. Both are competitor pages, so confirm current prices and limits on the Supermetrics pricing page.

Per Windsor.ai, it offers 150+ connectors and can send data to Looker Studio, Power BI, Google Sheets and Excel, with warehouses reserved for higher plans. Refresh frequency depends on the tier. We could not confirm details from the vendor itself.

It helps rather than replaces. It automates data collection, but you still need someone to build and read the reports. It removes a repetitive reporting chore rather than a role.

Connecting tools is its main job. Third-party pages describe 150+ marketing and analytics sources and destinations such as Sheets, Excel, Looker Studio and Power BI. Check that your specific platforms and your reporting tool are supported at your plan level.

Check the limits on data sources, accounts, users and refresh frequency for your plan. Third-party pages mention possible extra costs such as overages and historical imports, so ask about them. Also confirm the annual commitment before you sign up.