Attio

Attio is a flexible CRM where we could model our own customers, deals and other records instead of fitting a fixed template. It suits teams that want a modern, customisable system for relationship tracking. Reviewers compare its data model to Notion or Airtable.

Often yes for small startups. A third-party review reports most G2 reviewers work at companies with 50 or fewer staff and that setup is quick. It is a weaker fit if we need a unified inbox, forms, strong reporting or heavy phone selling.

One third-party review lists a free plan for up to three seats, then paid plans of roughly $29 to $36 and $69 to $86 per user per month, with extra credit packs for enrichment and AI. We could not confirm this directly, so confirm on the vendor pricing page. We would allow for credit add-ons as the same review warns they can add cost.

We could keep contacts, companies and custom objects, build lists and views with fast filtering, and use sequences and call intelligence on higher plans according to that review. Reviewers on G2 praise ease of customisation. We could not confirm the full current feature set.

It helps rather than replaces. It organises relationships and enriches data, but people still run the conversations and decide what to do next. AI and enrichment features use credits.

The most common G2 complaint reported by that review concerns integrations, including Aircall, HubSpot notes and Zapier reliability. We could not confirm a full integrations list, so check the vendor integrations page for our tools.

We would check the integrations we depend on, since reliability is a reported complaint. We would also check that reporting, duplicate detection and interaction tracking are good enough, as reviewers flag gaps. Capterra shows only 8 reviews, so independent feedback is limited, and we could not confirm support response times beyond a report of 12 to 24 hours.