Barilliance

Barilliance is an ecommerce personalization tool focused on turning browsing behavior into revenue, mainly through product recommendation widgets, cart abandonment emails, and on-site behavioral targeting like exit-intent popups.

It tracks individual shopper behavior in real time, such as items viewed or added to cart, and uses that to power recommendation carousels, personalized emails, and targeted offers aimed at recovering abandoned carts and increasing average order value.

Barilliance is aimed squarely at online retailers rather than general marketing use cases, and it typically integrates directly with common ecommerce platforms to pull product and order data without heavy custom development.