CleverTap
Customer engagement and retention platform combining analytics, segmentation, and cross-channel messaging to reduce churn.
Starting price Custom pricing based on monthly active users and messaging volume, a free tier is available for smaller apps
Tool Information
CleverTap is a customer engagement and retention platform that helps apps and websites keep users active by combining behavioral analytics with cross-channel messaging like push notifications, email, SMS, and in-app messages.
Teams use CleverTap to segment users by behavior, such as recent purchases or inactivity, and then trigger automated campaigns designed to bring people back before they churn. Built-in analytics show funnels, cohorts, and retention curves so teams can see which campaigns actually move the needle.
It is particularly common among mobile-first businesses like ecommerce, fintech, and media apps that need to react quickly to user behavior across many channels from a single dashboard.
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