Appcues

Appcues helps you guide new users through your software with in-app tours, checklists and announcements, so more of them reach the point where the product is useful. It is aimed at teams that want to improve onboarding and feature adoption without waiting on developers.

It can suit a small team that owns a web product and has no spare developer time, since reviewers on Capterra describe it as intuitive. It is aimed at software businesses, so it is less useful if you do not run an app or web product. Some reviewers say advanced flows have a learning curve.

Capterra lists a Start plan from about $250 per month (usage-based), Grow at about $1,000 per month and custom Scale pricing, with a free trial but no free plan. Some reviewers call it expensive for startups, so confirm current prices on the vendor pricing page.

You can build in-app flows, tooltips, checklists, modals and announcements, and also send push and email messages, without writing code. Reviewers use it for onboarding trial users, announcing features and prompting upgrades. Segmenting by user behaviour helps target each message.

Appcues helps rather than replaces. It automates the onboarding messages a product or customer success person would otherwise deliver by hand, but someone still has to design the flows, write the copy and review the results.

Capterra says it connects with 20 or more tools, including HubSpot, Intercom, Klaviyo, Mixpanel, Amplitude, Segment, Salesforce, Slack and Zapier. Confirm that your specific tools are supported on the vendor integrations page before buying.

Check how pricing scales with your user numbers, since it is usage-based and reviewers mention price rises. Also note reviewer-reported gaps such as no branching logic and reliance on other tools for deeper analytics, and test the flows on your own product during the trial.