CleverTap

CleverTap is a customer engagement and retention platform that helps apps and websites keep users active by combining behavioral analytics with cross-channel messaging like push notifications, email, SMS, and in-app messages.

Teams use CleverTap to segment users by behavior, such as recent purchases or inactivity, and then trigger automated campaigns designed to bring people back before they churn. Built-in analytics show funnels, cohorts, and retention curves so teams can see which campaigns actually move the needle.

It is particularly common among mobile-first businesses like ecommerce, fintech, and media apps that need to react quickly to user behavior across many channels from a single dashboard.