Customer.io

We see Customer.io as a tool for sending automated emails, push notifications, SMS and in-app messages based on what customers do. It helps product and marketing teams send timely messages without manual work.

It can suit small teams, particularly software or app businesses with some technical skill. We could not confirm details from the sources we reached, so try it on a small campaign first.

We could not verify current prices. Customer.io has generally been priced by number of profiles and message volume, with a trial offered. Confirm on the vendor pricing page, and model your costs as your list grows.

You can build automated message journeys, trigger messages from customer behaviour, segment audiences and send across several channels. We could not verify the current feature set in this research.

It helps rather than replaces anyone. It automates sending, but your team still writes the messages, designs the journeys and reviews results.

It is generally described as connecting to apps, data tools and your own product through APIs and integrations. We could not verify the list, so check that your data sources and tools are supported.

Check pricing as your contact count grows, and how much technical setup you need. Confirm data and email deliverability practices. Read recent Capterra or G2 reviews, as we could not open them.