Keyhole

Keyhole helps us see what people say about a brand, hashtag or campaign across social networks without searching each platform by hand. It is aimed at tracking campaign reach, brand mentions and influencers. Reviewers on Capterra said it gave very good results for hashtag and keyword tracking.

We think it could suit a small team that runs hashtag or campaign reporting, but the evidence is thin. Capterra shows only 2 reviews, dated 2020 and 2023, so we could not confirm how it performs for small teams today. Both reviewers found the price a little high.

Prices differ by source: Capterra lists a Basic plan from CA$179 per user per month, while a third-party review lists $79 per user per month with a 7-day trial. We could not confirm which is current, so please confirm on the vendor pricing page. Budget for more than one user if several people need access.

We could use it for hashtag tracking, brand mention alerts, competitor comparison, sentiment analysis, historical benchmarking and shareable reports. A third-party review says it covers X, Facebook, Instagram, YouTube, LinkedIn, TikTok, news sites, blogs and forums, but we could not confirm this on the vendor site.

It helps rather than replaces a person. It collects and summarises mentions, but we would still need someone to interpret sentiment, decide what to respond to and run the campaigns.

A third-party review mentions an API but says it does not connect with tools like Zapier, and the Capterra page lists no integrations. We could not confirm any native links to a CRM or email tool, so we would test exports and the API first.

We would check which plan is current, how many users and tracked terms it includes, and how fresh the data is, since one review mentions data sync lagging. With only 2 Capterra reviews, we would use the free trial to test it on our own keywords before paying.