Brand24

Brand24 helps us see when and where our brand, products or competitors are mentioned across news, social media, blogs and forums. That saves manual searching and helps us react to praise or problems quickly. Capterra reviewers also value its AI summaries and automated PDF reports.

It can suit a small team, though cost is the main concern. Capterra shows 4.7 out of 5 from 256 reviews, with responsive support praised, but some smaller teams find it expensive because of keyword and mention caps.

Capterra lists flat monthly plans from Individual at $199 (1 user, 2k mentions, 3 keywords) to Enterprise at $999, with a free trial. Please confirm current prices on the vendor pricing page. We would pick the plan by how many keywords and mentions we really need.

We could monitor brand mentions in real time, get AI summaries, measure sentiment, rank authors with an influence score and send automated reports. Reviewers also mention an earned-media value (AVE) figure for PR reporting.

It helps rather than replaces a person. It finds and organises mentions, but we would still need someone to judge context, respond and use the insights.

Capterra reviewers mention Meta platforms, and the official catalog lists Slack, tied to the Pro tier, with API access on the Enterprise plan. We could not confirm links to a CRM or email tool.

We would check the mention and keyword limits, since smaller teams flagged them. Reviewers also say sentiment can miss nuance in non-English text and that only public Facebook pages are visible, so we would test it on our own languages and channels during the trial.