Brevo (formerly Sendinblue) is an all-in-one marketing and CRM platform built for small and mid-sized businesses. It combines email marketing, SMS campaigns, marketing automation workflows, and a built-in CRM in a single dashboard, so a small team can manage most of its customer communication without stitching together several separate tools.
Its email builder is drag and drop, with pre-built templates and simple automation triggers such as welcome series, abandoned cart reminders, and birthday emails. Brevo also includes transactional email sending, WhatsApp campaigns, live chat, and a landing page builder on higher tiers. Pricing is based on the number of emails sent per month rather than the size of the contact list, which tends to suit businesses with large lists but low sending frequency.
Because Brevo bundles email, SMS, chat, and light CRM together, it works well for a business that wants one platform to run most of its customer outreach rather than juggling a dedicated email tool, a separate CRM, and a separate SMS provider.
How much setup and in-house expertise this tool needs, and how much you would depend on outside help
Independence checks 5 of 5 met
✓Can start on your own. Free plan and quick self-serve sign up.
✓Works without marketing know-how. Email, SMS and CRM with guided builders.
✓Your team can run it day to day. A small team can run everything itself.
✓Low risk of costly mistakes. Low risk, sending limits protect your account.
✓Affordable to start small. Free plan, paid plans from $9 a month.
you want email, SMS, and basic CRM in one place, you send a moderate volume of email but do not have a huge contact list, or you are outgrowing a simple newsletter tool and need real automation.
you already have a dedicated CRM you like and do not want a second system of record, or your team needs the advanced deliverability and segmentation features usually found in enterprise-grade platforms.
A summary of recurring themes from independent review sites such as Capterra and G2.
Practical answers, plus what users report on review sites
It gives a small business email, SMS and a simple CRM in one account, with a free plan that does not force you to pay while you grow. You can send newsletters, set up automatic emails and also send system emails such as order confirmations.
Often yes. Reviewers say the drag and drop builder is easy for beginners and that it is cheaper than Mailchimp or Constant Contact. The catch is that the automation and contact setup take a few hours to learn, and the CRM is basic, so it will not replace a proper sales pipeline tool.
Brevo prices by emails sent rather than by contacts, which many small businesses prefer. The free plan allows unlimited contacts but about 300 emails a day and puts a Brevo logo in your emails. Paid plans start at single digit euros a month for removing the logo, and marketing automation comes in around the mid teens per month in one independent review. There is a big jump to the Professional plan, listed near 499 euros a month. Prices change, so confirm on the pricing page.
Send campaigns, build automations with a visual canvas, collect leads with forms, manage contacts and segments, send SMS and WhatsApp messages, and use the SMTP and API for transactional email. Landing pages and the CRM exist but are simpler than dedicated tools.
It automates sending and follow-up, which saves hours each week. It will not choose your audience or write your offer, so someone still needs to own the content.
Yes, it works with WordPress, WooCommerce, Shopify and many others, and it connects to the rest through Zapier. Some reviewers found passing contact fields between apps fiddly, and a native Salesforce connection is limited, so test your most important integration during the free period.
The most repeated complaint is account suspension. Several small senders were suspended right after sign up or after bots hit their forms, with unclear reasons, though accounts were usually restored after verification. Protect your forms with a captcha and verify your sending domain. Also send test emails to your own inboxes, because a few users reported uneven deliverability, and expect email support replies to take a day or two on lower plans.
A few walkthroughs to see the tool in action before you commit
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