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Email Marketing (47)

Brevo

All-in-one email, SMS, and CRM platform for small and mid-sized businesses.

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Starting price Free plan available, paid plans from $9/month scaling with email volume sent

Tool Information

Brevo (formerly Sendinblue) is an all-in-one marketing and CRM platform built for small and mid-sized businesses. It combines email marketing, SMS campaigns, marketing automation workflows, and a built-in CRM in a single dashboard, so a small team can manage most of its customer communication without stitching together several separate tools.

Its email builder is drag and drop, with pre-built templates and simple automation triggers such as welcome series, abandoned cart reminders, and birthday emails. Brevo also includes transactional email sending, WhatsApp campaigns, live chat, and a landing page builder on higher tiers. Pricing is based on the number of emails sent per month rather than the size of the contact list, which tends to suit businesses with large lists but low sending frequency.

Because Brevo bundles email, SMS, chat, and light CRM together, it works well for a business that wants one platform to run most of its customer outreach rather than juggling a dedicated email tool, a separate CRM, and a separate SMS provider.

 

Is this a fit for your team?

How much setup and in-house expertise this tool needs, and how much you would depend on outside help

Beginner friendly (score 3/3)
 
Low, plug and playMedium, some setupHigh, needs a specialist

Independence checks 5 of 5 met

✓Can start on your own. Free plan and quick self-serve sign up.

✓Works without marketing know-how. Email, SMS and CRM with guided builders.

✓Your team can run it day to day. A small team can run everything itself.

✓Low risk of costly mistakes. Low risk, sending limits protect your account.

✓Affordable to start small. Free plan, paid plans from $9 a month.

Good fit if:

you want email, SMS, and basic CRM in one place, you send a moderate volume of email but do not have a huge contact list, or you are outgrowing a simple newsletter tool and need real automation.

Consider skipping if:

you already have a dedicated CRM you like and do not want a second system of record, or your team needs the advanced deliverability and segmentation features usually found in enterprise-grade platforms.

What users say elsewhere

A summary of recurring themes from independent review sites such as Capterra and G2.

✓What people like
  • Intuitive, easy-to-use drag-and-drop email editor
  • Generous free plan and strong value for money overall
  • All-in-one platform: email, SMS, WhatsApp and CRM together
  • Capable marketing automation for building customer journeys
✗Common complaints
  • Template editor feels rigid with limited design flexibility
  • Connecting some third-party apps can be frustrating
  • Advanced automation and segmentation limited on lower tiers
  • Documentation for advanced features can be unclear

Frequently asked questions

Practical answers, plus what users report on review sites

What problem does Brevo solve for me?

It gives a small business email, SMS and a simple CRM in one account, with a free plan that does not force you to pay while you grow. You can send newsletters, set up automatic emails and also send system emails such as order confirmations.

Is Brevo a good fit for a small team?

Often yes. Reviewers say the drag and drop builder is easy for beginners and that it is cheaper than Mailchimp or Constant Contact. The catch is that the automation and contact setup take a few hours to learn, and the CRM is basic, so it will not replace a proper sales pipeline tool.

How much should I budget for Brevo?

Brevo prices by emails sent rather than by contacts, which many small businesses prefer. The free plan allows unlimited contacts but about 300 emails a day and puts a Brevo logo in your emails. Paid plans start at single digit euros a month for removing the logo, and marketing automation comes in around the mid teens per month in one independent review. There is a big jump to the Professional plan, listed near 499 euros a month. Prices change, so confirm on the pricing page.

What can I do with Brevo?

Send campaigns, build automations with a visual canvas, collect leads with forms, manage contacts and segments, send SMS and WhatsApp messages, and use the SMTP and API for transactional email. Landing pages and the CRM exist but are simpler than dedicated tools.

Does Brevo replace a person or just help?

It automates sending and follow-up, which saves hours each week. It will not choose your audience or write your offer, so someone still needs to own the content.

Does Brevo connect with my other tools?

Yes, it works with WordPress, WooCommerce, Shopify and many others, and it connects to the rest through Zapier. Some reviewers found passing contact fields between apps fiddly, and a native Salesforce connection is limited, so test your most important integration during the free period.

What should I check before relying on Brevo?

The most repeated complaint is account suspension. Several small senders were suspended right after sign up or after bots hit their forms, with unclear reasons, though accounts were usually restored after verification. Protect your forms with a captcha and verify your sending domain. Also send test emails to your own inboxes, because a few users reported uneven deliverability, and expect email support replies to take a day or two on lower plans.

Video tutorials

A few walkthroughs to see the tool in action before you commit

 
Brevo Email Marketing Tutorial for Beginners 2026 - Step by Step
Metics Media, on YouTube
Watch →
 
Brevo Email Marketing for Beginners (ULTIMATE 2026 Tutorial)
Kate Hayes, on YouTube
Watch →
 
Brevo Email Marketing Tutorial For Beginners (2025)
Krause Tutorials, on YouTube
Watch →

Alternatives to consider

Other tools worth comparing, based on how teams typically choose between them

Mailchimp
Bigger app ecosystem and templates, but usually costs more as your list grows
View tool →
GetResponse
Adds webinars and landing page funnels in the same account
View tool →
ActiveCampaign
A step up if you need deeper automation and CRM style follow-up
View tool →

Pricing

Free
300 emails/day, unlimited contact storage, forms and basic automation
$0/month
Starter
From 5,000 emails/month, no daily sending cap, email support
$9/month
Professional
150,000+ emails/month, WhatsApp campaigns, 10 seats, phone support
$499/month
✓Free forever plan available, no credit card required
✓Billed monthly, pricing scales with email volume sent
✓Self-serve upgrade, downgrade and cancellation from account settings
Brevo prices by monthly email send volume rather than contact list size, unlike many competitors. Enterprise tier is custom-priced.
September 2026

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