BuzzSumo

BuzzSumo helps you find out which content performs well and who is talking about it. Capterra lists content analysis, alerts, a journalist database, and influencer tools across its plans. That helps with deciding what to write, spotting trends and finding people to pitch. It is a research tool for content and PR, not a publishing tool.

It can work for a small team, but Capterra reviewers say it is expensive for small businesses and solo users. Capterra gives it 4.5 from 146 reviews and ease of use 4.4. The lowest plan covers one user and two alerts, so a small team may hit limits quickly. Try the trial and see whether the entry plan covers your needs.

Capterra lists flat monthly prices of Content Creation $199 for one user, PR & Comms $299 for five users, Suite $499 for ten users and Enterprise $999 for 30 users. A free trial is listed, and Capterra says there is no free version, though some reviewers mention one. Confirm current prices and billing terms on the BuzzSumo pricing page. Reviewers also say many useful features sit on the higher plans.

Capterra lists a Content Analyzer, Backlink Analyzer, Keyword Tool, a Chrome extension, alerts, historical data from 2 up to 5 years depending on plan, and a Journalist Database and coverage reports on PR & Comms. Higher plans add YouTube, TikTok and Twitter influencer tools and custom trending feeds. Use it to see what topics get shared and to track brand or competitor mentions.

It helps rather than replaces a person. It shows what has performed well and who shared it, but a person still has to write the content, build relationships and judge which ideas fit your brand. The data is a starting point for decisions.

Capterra lists a Slack integration on the PR & Comms plan and a Chrome extension. We could not confirm other integrations such as CRM or email tools from the pages we could read. Check the vendor site for exports and connections you need.

Check how many alerts and users each plan includes, since the entry plan allows only two alerts per Capterra. Capterra reviewers say the free option is very limited, so test with the trial against your real topics. Compare the price against other content research tools. We could not read the vendor pricing page, so confirm figures there.