Microsoft Clarity

Clarity helps us see where visitors click, scroll and get stuck, so we could find out why a page is not converting. It shows recordings and heatmaps of real sessions rather than only totals. Reviewers on Capterra say these views help them decide changes that improve engagement and conversions.

It looks like a sensible fit for a small team, since Capterra reviewers describe setup as quick through Google Tag Manager or a script on the site. Reviewers also say filtering and segmenting data can take many clicks and the interface can feel confusing at first. We would plan a little time to learn it.

Capterra lists Clarity as free, with no traffic limits or forced upgrade, and that is the main reason many small teams try it. We could not confirm current terms from the vendor site, so confirm on the vendor pricing page. Our main cost is likely staff time to review recordings.

We could watch session recordings, view heatmaps, and use the data to support product, SEO and conversion decisions, according to Capterra reviewers. One reviewer said it replaced a separate heatmap tool. We could not confirm the full feature list from the vendor site.

It only helps. It shows us what visitors do, but a person still has to watch the sessions, spot patterns and decide what to change. We could not confirm how much of this the vendor automates with AI.

Capterra lists 14 integrations, including WordPress, Shopify, WooCommerce, Wix, Squarespace, Google Analytics 360, Unbounce and ClickFunnels. Setup is also possible through Google Tag Manager. We could not confirm other connections, so check your stack against the vendor documentation.

Reviewers report that mobile recordings can capture more movement than expected and that data sometimes stops coming in until the setup is reset, so we would test tracking after install. Support is described as something that could improve. We would also check privacy and consent rules for our visitors, which we could not confirm in detail.