Wistia

Wistia is a video hosting and marketing platform rather than a video maker. It helps us host videos on our own site, see who watches and for how long, and capture leads with email gates inside the video.

It can suit a small team that publishes many marketing videos and wants analytics, and reviewers rate it highly (about 4.6 on G2 from over 1,000 reviews and 4.7 on Capterra). Pricing is the top complaint, so teams with only a handful of videos may be better served by cheaper hosting.

A third party review lists a free plan with one user, a Business plan at about 79 USD a month on annual billing, and custom Enterprise pricing. Add-ons such as webinars and automation can add hundreds a month, so we should confirm everything on the vendor pricing page.

We can host and embed videos with a lightweight player, view engagement heatmaps and drop-off data, gate content with email capture, and use AI dubbing in many languages. Built-in editing is described as basic.

It does not replace a person. It hosts and measures videos that we create elsewhere, so we still need someone to produce the content and act on the analytics.

Reviews mention CRM and marketing automation sync with HubSpot, Marketo and Pardot, with the automation suite sold as a paid add-on. We could not confirm other connections here, so check the vendor integration list for our stack.

Check storage and bandwidth caps, per user charges and add-on costs, since reviewers say costs stack quickly. Note also that our pricing source is a third party page that promotes its own product, so verify plan details directly with Wistia.