Triple Whale

Triple Whale pulls ad spend, store sales and attribution into one dashboard for ecommerce brands. Per Attribuly's review, it is aimed at Shopify-first teams wanting a single view across Meta, Google, TikTok and email, with AI-assisted attribution and creative analytics.

It can be, especially for a small Shopify store. Attribuly says the Free plan (up to 10 users, 12-month lookback, first and last click attribution, blended analytics) is a sensible start under about 30k USD monthly ad spend. Paid plans may suit larger spend. That threshold is the reviewer's rule of thumb, not a vendor figure.

Start with the free plan, then expect paid tiers priced by annual sales (GMV). Venon reports Foundation from 219 USD per month and Automate from 749 USD per month, on 12-month terms. TrustRadius shows different, lower figures, so the sources disagree. Confirm on the vendor pricing page.

Per the sources we read, you can track blended performance, attribution (including multi-touch via its pixel on paid tiers), creative and product analytics, retention data, and use the Moby AI assistant. Paid tiers reportedly add marketing mix modelling and custom dashboards.

It helps rather than replaces. It reports and suggests, but someone still needs to set up tracking, read the numbers and decide on budgets and creative. We could not confirm any hands-off optimisation claims.

Mostly yes for ecommerce. Attribuly cites connectors to Shopify, Amazon and major ad platforms including Meta, Google and TikTok, and says to confirm connector availability by plan. It is Shopify-first, so check your platform if you use something else.

Confirm the 12-month commitment, the GMV tier you fall into and what each plan includes in writing, since Venon notes that monthly billing still means a 12-month term. Also check pixel and consent setup, because Attribuly notes data quality depends on it. Most reviews we read come from competitors.