mParticle

We see mParticle as a customer data platform that collects data from your apps and websites, builds customer profiles, and sends that data to your marketing and analytics tools. It aims to keep customer data consistent across channels.

It has traditionally been aimed at mid-size and larger brands, especially with mobile apps. A small team would likely need technical help to set it up. We could not confirm a small business plan, so compare lighter options.

We could not confirm current prices. We found no public pricing in our research, so expect to request a quote. Confirm on the vendor pricing page.

You can collect events from apps, sites and servers, unify customer profiles, build audiences, and send them to other tools. We could not verify the full current feature list.

It helps rather than replaces a person. It automates data collection and routing, but your team still needs to plan the data, set it up and decide how audiences are used.

Yes, connecting to other tools is the purpose of a customer data platform, and mParticle has historically offered many integrations. We could not verify the current list, so check that your tools are supported.

Check the product roadmap and support, because mParticle merged with Rokt in early 2025 and the announcement did not detail changes for customers. Ask about pricing, contract terms and any changes to integrations before committing. Independent reviews were limited in our research.