EIN Presswire

EIN Presswire is a press release distribution service. It publishes your announcement to news aggregators, search engines and media databases so it can be found online. A Prezly article describes it as a budget option for broad brand visibility. It is not a way to get journalists to write about you.

It can be, if you have a real announcement and a small budget. A Prezly article says low cost, fast approval and an easy first submission are common praise. The same article notes complaints about arbitrary content rejections, expiring credits and inconsistent support. Prezly sells a competing product, so check the review sites yourself.

Prezly lists a Basic plan at $149 per release, with bundles that lower the per-release cost, such as $499 for five releases plus one free and $999 for 15. Another sponsored comparison also quotes $149 for a single release. Plans, limits and extras can change, so confirm on the EIN Presswire pricing page. Check whether unused credits expire before buying a bundle.

You can submit a press release and choose country and industry targets for distribution. Prezly says images, videos and links are included, and higher tiers add longer word limits and scheduling. A sponsored comparison says releases are indexed in Google News and Bing News and include anchor links. We could not confirm these details on the vendor site.

It only helps with distribution. A wire sends your release out, but it does not write it, pitch journalists or guarantee any pickup. Prezly states coverage is never guaranteed, and that syndicated copies are mostly duplicate content with limited SEO value beyond brand name visibility. You still need someone to write a good release and to build relationships with reporters.

We could not confirm any integrations with CRMs, email tools or analytics platforms. The sources we read do not list any. Expect to submit releases through its own website and to track results by hand or with your own analytics. Ask the vendor if you need a specific connection.

Look at where your release actually appears, since Prezly reports complaints about releases landing on low traffic sites. Review ratings are mixed: Prezly cites 2.9 out of 5 on Trustpilot and 3.5 out of 5 on G2, and a sponsored article gives a range of 3.2 to 3.8 on Trustpilot. Check the rules on content rejection and credit expiry. Set expectations that a wire adds visibility, not real media coverage.