Broadly helps local service businesses such as HVAC, plumbing, roofing, dental and legal firms collect and answer reviews, with AI-written responses. It adds an AI receptionist that answers calls and captures leads, web chat and SMS messaging in a unified inbox, local SEO tracking, appointment scheduling and email and social marketing automation.
It connects with Google Business Profile. You can start free or book a demo.
A summary of patterns across popular review sites and community discussions
Other tools worth comparing, based on how teams typically choose between them
How much setup and in-house expertise this tool needs, and how much you would depend on outside help
Independence checks 3 of 5 met, 2 unknown
✓Can start on your own. Free signup, demo also available.
✓Works without marketing know-how. Built for local service owners, not marketers.
✓Your team can run it day to day. One office person can run it day to day.
?Low risk of costly mistakes. Little public detail on contract terms.
?Affordable to start small. Prices are on a separate page.
you run a local service business and want reviews, calls and messages in one tool.
you are a large multi-location brand.
A few walkthroughs to see the tool in action before you commit
Practical answers, plus what users report on review sites
Broadly helps small service businesses ask customers for reviews and stay in touch by text. Capterra lists review requests and monitoring, SMS and email messaging, website chat, a customer database and mobile payments. Reviewers say it makes leaving a review easy and routes unhappy customers to private follow-up. It is closer to an all-in-one customer messaging tool than a pure review monitor.
It looks aimed at small teams. Capterra says it targets companies from 2 to 500 employees, and reviewers praise ease of use and responsive support. Capterra lists availability as United States only and English only, so businesses elsewhere should check. We could not confirm how the product is sold today.
Capterra and Software Advice list a starting price of US$249, and Capterra shows a free version and free trial, but the pages disagree on details and say to ask the vendor. We could not confirm current pricing. Request a written quote and confirm on the vendor pricing page. One Capterra reviewer reported difficulty cancelling and continued charges, so read the contract terms.
Capterra lists review requests and monitoring, negative feedback handling, surveys, sentiment analysis, SMS and email messaging, website chat, campaign management, reporting and mobile payments. Reviewers like the text-based communication and the all-in-one platform. Some mention blurry images by text, no saved message templates, and that website chat slowed one site.
It helps. It automates review requests and messages, and the chat and text tools let staff reply faster. A person still has to answer customers and resolve complaints. We could not confirm any automated or AI reply features.
Capterra lists Constant Contact, QuickBooks Online Advanced, Shopify and Zapier. Software Advice also mentions industry tools such as Dentrix, NapaTracs and ServiceMonster. We could not confirm the current list, so check your specific software with the vendor. Zapier may help bridge gaps, but test it first.
Check the company status. BetaKit and Vendasta reported in March 2023 that Vendasta acquired Broadly, and we found no confirmation of a merger with Weave. We could not confirm whether the product, pricing or support have changed since then. Ask how cancellation works, as one reviewer reported trouble, and confirm availability in your country.
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