Branch

Branch links people from ads, emails and web pages into the right place in your mobile app, and shows which sources drove installs or purchases. Capterra describes mobile app attribution and deep linking as the main uses. It suits businesses that have an app.

Yes if you have a mobile app. Capterra lists a free Launch tier for up to 10,000 monthly active users and a Startup tier at $59 a month for up to 50,000. Reviewers praise the simple interface and flexible pricing for smaller apps, but one said costs rise sharply above 200k users. If you have no app, it is not for you.

Capterra lists Launch free up to 10,000 monthly active users, Startup at $59 a month up to 50,000, and Enterprise custom. Spendflo shows custom pricing for Enterprise and a small-teams plan, with a free plan mentioned in its FAQ. Prices differ between sources, so confirm on the vendor pricing page.

Per Capterra, you get deep linking, click and conversion tracking, campaign analytics, cohort analysis, A/B testing, dashboards and ROI reporting. Reviewers praise strong attribution and deep linking. One reviewer said only last-touch attribution is available, so check which models you need.

It helps rather than replaces. Branch tracks links and reports on channel results, while someone must set up the SDK, create campaigns and read the data. A developer is usually needed for the app integration.

Yes, in part. Capterra lists 11 integrations including Amplitude, Mixpanel, Google Analytics 360, Meta for Business, Salesforce Marketing Cloud and SendGrid. Spendflo shows no integration list. Confirm that your email, analytics and ad tools are supported on the vendor integrations page.

Check how attribution will work under device privacy rules, since a Capterra reviewer said it depends heavily on advertising identifiers and may suit you less if you do not request tracking permission. Another reviewer said links cannot be edited after creation. Also confirm what each free and paid tier includes, since our sources differ.