Spyglasses tracks how ChatGPT, Gemini and Google AI Overviews describe your brand and scores your placements.
It adds AI bot traffic analytics, share of voice and white labelled reports.
A summary of patterns across popular review sites and community discussions
Other tools worth comparing, based on how teams typically choose between them
How much setup and in-house expertise this tool needs, and how much you would depend on outside help
Independence checks 4 of 5 met, 1 unknown
✓Can start on your own. Free report with just a domain.
✓Works without marketing know-how. Clear dashboards.
✓Your team can run it day to day. Agency plans with white label exports.
?Low risk of costly mistakes. Daily prompt limits.
✓Affordable to start small. Brand plan from $29 a month.
Small brands and PR or marketing agencies.
Teams needing many engines or prompts.
A few walkthroughs to see the tool in action before you commit
Quick answers to common questions before you sign up
Brand plans from $29 a month and Agency Core from $199. Check the site.
Brands, PR firms and agencies.
Yes, check the data against your own checks before acting.
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