Yoast SEO
The most widely used WordPress SEO plugin, with real-time content checks, readability tips and automatic sitemaps; free with a paid Premium version.
Starting price Free / $118.80/yr
Tool Information
Yoast SEO is a WordPress plugin that checks each page or post while you write it. It gives a traffic-light score for SEO and readability, creates XML sitemaps automatically and helps with titles, descriptions and social previews.
The free version covers the basics. Yoast SEO Premium adds redirect management, internal linking suggestions, AI-enhanced optimization and 24/7 support, and other editions add WooCommerce, Google Docs and AI brand monitoring features.
What users say elsewhere
A summary of patterns across popular review sites and community discussions
- Free and easy to install
- Plain-language checks inside the editor
- Automatic sitemaps and structured data basics
- Clear yearly pricing for Premium
- Only works on WordPress and Shopify
- Scores are guidelines, not ranking guarantees
- Best features sit in paid tiers
- Does not give keyword or competitor data
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Is this a fit for your team?
How much setup and in-house expertise this tool needs, and how much you would depend on outside help
Independence checks 5 of 5 met
✓Can start on your own. Install the free plugin from your WordPress dashboard.
✓Works without marketing know-how. Traffic-light checks tell you what to improve in plain language.
✓Your team can run it day to day. Anyone who edits your site can use it day to day.
✓Low risk of costly mistakes. Guides on-page SEO only; a wrong setting is easy to undo and costs no ad budget.
✓Affordable to start small. Free plugin; Premium is $118.80 a year.
your site runs on WordPress and you want simple guidance on every page without hiring a specialist.
you need keyword research, backlink data or competitor analysis, which Yoast does not provide.
Video tutorials
A few walkthroughs to see the tool in action before you commit
Frequently asked questions
Quick answers to common questions before you sign up
Yes, the core plugin is free. Premium and other editions are paid.
$118.80 a year, excluding VAT.
Yes, Yoast SEO for Shopify is $19 per 30 days with a 14-day free trial.
Pricing
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