AdRoll

AdRoll helps you show ads to people who have already visited your site or are likely to buy, across the web, social and email, from one place. If you are tired of paying for clicks that never come back, retargeting is the main use. It is mostly aimed at online shops and other businesses with steady website traffic.

Often yes, if you already have steady website visitors to retarget. Capterra reviewers call campaign creation approachable and rate it 4.0 from 74 reviews. Some say it gets expensive for smaller businesses and that beginners face a learning curve. A very small site with little traffic will not give it much to work with.

Capterra shows a Basic plan from $1 a month, but that figure looks like an entry point, not a realistic total, so confirm the real plan details on the AdRoll pricing page. Your ad spend is paid separately from any software fee, and it will be the bigger cost. Reviewers rate value for money at 3.7 out of 5.

You can run retargeting and prospecting ads across display, social and other channels, build audiences from site visitors or customer lists, and track results across channels. AdRoll also has an AI assistant that suggests campaign setup and creative changes, and a separate account-based product for B2B.

It helps rather than replaces a person. The AI assistant and automated audiences cut down on manual setup, but someone still has to choose budgets, check the creative and read the reports. Reviewers also mention attribution being hard to interpret, so a human check on results is wise.

Yes, for common shop and site tools. Capterra lists links with Shopify, WordPress, Wix, Squarespace, HubSpot CRM, Zoho CRM and Google Analytics 360, and says there are more than 30 in total. Check that your exact shop or CRM version is on the current vendor integrations list before you sign up.

Start with a small test budget for a month and compare cost per sale against your current ads. Before that, confirm the current plan price and any minimum ad spend with AdRoll, because we could not read their pricing page. Reviewers report slow support and some platform errors, so ask how quickly you can cancel. Also note the company now sits under one AdRoll brand; a press release names NextRoll as the company, but we could not confirm ownership details.