Bigin by Zoho CRM

Bigin is a simple pipeline-focused CRM from Zoho for small businesses that have outgrown spreadsheets. We could track contacts, deals and follow-ups in one tidy view without a heavy setup. We could not confirm any headline AI features.

It looks like a strong fit for small teams. Capterra UK reviewers rate it about 4.7 out of 5 from 744 reviews, praising ease of use, value and customisable pipelines, though some say it has fewer features than bigger CRMs. One reviewer suggested a growing business might outgrow it.

Capterra UK listed a free edition and paid plans from around 7 USD per user per month, though the page showed other currencies and figures too. Editions named include Free, Express, Premier and Bigin 360. We would confirm on the vendor pricing page.

We could manage multiple pipelines, contacts, tasks, calls and email, and use automation and dashboards, with iOS and Android apps. Reviewers note limited advanced reporting and some functions needing custom coding.

It helps rather than replaces a person. It organises leads and automates routine steps, but someone still has to do the selling and relationship work.

Capterra lists 78 integrations including Gmail, Google Ads, Calendly, Constant Contact, Eventbrite and Amazon Connect, and it works with other Zoho products. One summary site listed limited third-party integrations as a complaint. We would check our key tools are covered.

We would check whether reporting, document handling and integrations cover what we need, as these were the common complaints. We would also consider growth, since the free and entry editions are simple by design. We could not confirm how easily data moves to a larger CRM, so we would test export.