Singular unifies cost and attribution data across 1,200+ sources. It covers mobile, web, CTV and more.
It suits marketing and growth teams. A 14 day free trial needs no card.
A summary of patterns across popular review sites and community discussions
Other tools worth comparing, based on how teams typically choose between them
How much setup and in-house expertise this tool needs, and how much you would depend on outside help
Independence checks 4 of 5 met, 1 unknown
✓Can start on your own. Free or trial start, self-serve signup.
✓Works without marketing know-how. Simple, guided use.
✓Your team can run it day to day. Works for small teams.
✓Low risk of costly mistakes. Low risk, results are easy to review.
?Affordable to start small. Plan prices not confirmed.
App and omnichannel growth teams.
Very small shops.
A few walkthroughs to see the tool in action before you commit
Practical answers, plus what users report on review sites
Singular shows which ad campaigns drive app installs and in-app activity, and combines cost data with attribution. Per its pricing page, it covers mobile attribution, cost aggregation, fraud prevention, deep linking and SKAdNetwork attribution.
Only if you run a mobile app with paid user acquisition. The pricing page offers a free plan aimed at teams early in building their user base, with no card needed. If you have no app, it will not help you.
Singular's pricing page lists Free at 0 USD for up to 15,000 paid conversions, Growth at 0.05 USD per conversion, and a custom Enterprise quote. Ad-spend-based pricing is also offered. For example 4,000 conversions at the Growth rate would be about 200 USD. Confirm on the vendor pricing page.
Per the pricing page, you can measure installs and conversions by channel, aggregate ad cost, block fraud, use deep links, and use APIs. Customizable dashboards and creative reporting are noted as Singular features. Enterprise adds cross-device attribution, 365-day cohorts, audience management and single sign-on.
It helps rather than replaces. It collects and reports data, but a marketer still decides budgets and campaigns. Growth adds onboarding with a solutions engineer, per the pricing page.
Per Airbridge's comparison page, data can be exported through API, S3, UI and warehouse delivery. We could not confirm the full list of ad network and tool integrations from the pages we read, so check the vendor site for your channels.
Check which plan includes the features you need, since the pricing page does not map every feature to Free versus Growth. Airbridge notes minimums, term and cancellation are not publicly stated, so confirm them in the contract. Also check the SDK setup effort with your developers.
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