AppsFlyer – Visionary Marketing
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AppsFlyer
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Attribution Modeling (22)

AppsFlyer

AppsFlyer is a mobile attribution platform that attributes app installs and in-app events to the touchpoints across mobile and online channels that led to them, with built-in fraud protection.

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Starting price Free limited plan, paid plans for full features

Tool Information

AppsFlyer is a mobile attribution platform that traces app installs and in-app events back to the specific ad campaigns and touchpoints, across both mobile and web channels, that actually drove them. It includes built-in fraud detection to filter out fake installs and clicks, which is a common problem in mobile ad attribution.

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Overview

Pricing
Freemium
Tool Type Attribution Modeling

Applicable Tasks

Attribution Modeling Mobile Attribution App Marketing
Category
Marketing Analytics › Attribution Modeling
Team Readiness
Needs Setup
Internal Visionary Marketing estimate, not a formal review.
Is This a Fit for Your Team?
✓ Good fit if: you market a mobile app and need reliable install attribution with fraud protection built in.
✗ Consider skipping if: you do not have a mobile app and only need web-based attribution.
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