30characters

30characters writes short search ad text that fits tight character limits, such as Google Ads headlines. A directory says it produces headlines, descriptions and callouts from your inputs. This saves time on the fiddly job of trimming copy to fit.

It looks like a good fit for a small team or one person running Google Ads. It is a simple, narrow tool from a Canadian company called Meteorspike, according to a directory. We found few independent reviews, so we could not confirm quality or support.

A directory lists a free trial, Core at 5 dollars a month and Professional at 10 dollars a month; confirm on the vendor pricing page. That is cheap, but your ad spend is paid separately to Google. Subscriptions auto-renew until you cancel.

According to the directory, you can generate headlines, descriptions and callouts, refine and regenerate them, and write for different campaign types and languages. It is focused on search ad copy. We did not find image or video features.

It helps rather than replaces. It gives you options within the character limits, but a person should choose the best, check claims and policy rules and look at how ads perform. It will not manage bids or budgets.

We found no listed integrations, and the directory notes that the most common complaint is a lack of integrations, though only two reviews are shown. Assume you will copy and paste copy into Google Ads yourself unless the vendor says otherwise.

Test it on one ad group. Generate copy for a product you already advertise, run the new ads next to your current best ones for a few weeks and compare click rate and cost per sale. Also confirm plan limits and pricing on the vendor site.