Tool Information
VWO runs A/B tests, heatmaps, session recordings and personalization. It has a visual editor for marketers.
It has a free trial and several plans. Check the site for prices.
What users say elsewhere
A summary of patterns across popular review sites and community discussions
- Visual editor
- Heatmaps and recordings
- Free trial
- Wide use
- Costs rise with traffic
- Many features
- Setup time
- Plan limits
Alternatives to consider
Other tools worth comparing, based on how teams typically choose between them
Is this a fit for your team?
How much setup and in-house expertise this tool needs, and how much you would depend on outside help
Independence checks 4 of 5 met, 1 unknown
✓Can start on your own. Free or trial start, self-serve signup.
✓Works without marketing know-how. Simple, guided use.
✓Your team can run it day to day. Works for small teams.
✓Low risk of costly mistakes. Low risk, results are easy to review.
?Affordable to start small. Plan prices not confirmed.
Marketing and CRO teams.
Mobile app only teams.
Video tutorials
A few walkthroughs to see the tool in action before you commit
Frequently asked questions
Practical answers, plus what users report on review sites
VWO helps us find out why visitors do not convert and then test fixes. It combines A/B testing with heatmaps, session recordings, surveys and personalization, based on what reviewers and listings describe. We could use it to replace guesswork about page changes with measured results.
It can suit a small team that has steady website traffic and someone to own testing. Trustpilot reviewers say non-technical teams can build and run tests with little engineering help, though others report a confusing interface and difficulty launching tests. The one Capterra UK reviewer found it a bit pricey if we only need standard A/B testing.
Capterra UK lists a Growth plan from about US$169 per month, with Pro and Enterprise by quote, and prices appear to depend on which features we choose. We could not confirm current prices or a free plan, so confirm on the vendor pricing page. We would also budget for the time to design and read tests.
We could run A/B and multivariate tests, watch heatmaps and session recordings, collect survey feedback and personalize pages for segments. Reviewers on Trustpilot mention these tools as useful. Insights get harder to standardize as the number of tests and variables grows, according to the Capterra reviewer.
It helps rather than replaces. We still need a person to form hypotheses, judge results and decide what to ship. Its AI and automation can speed up setup, but test quality depends on us.
Capterra UK lists integrations with WordPress, Shopify, BigCommerce, Drupal, Joomla, PrestaShop, Google Analytics 360, Mixpanel and Kissmetrics, among others. We could not confirm the full current list, so check that our own stack is supported before we buy.
We would check that test results match our own sales or analytics numbers, because one Trustpilot reviewer reported a mismatch that support did not resolve. We would also read the renewal and cancellation terms, since several Trustpilot reviewers complain about renewals, refunds and sales outreach. Trustpilot shows 2.5 out of 5 from 92 reviews, while Capterra has very few recent reviews, so we would run the free trial first.
Pricing
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