Upfluence

Upfluence is an influencer marketing platform that Capterra and the vendor position for ecommerce brands. It helps you find creators and affiliates, run campaigns, track commissions and sales, and pay creators in many countries. The problem it addresses is doing all of that by hand across email, spreadsheets and payment apps. Check the vendor site for what is included in each plan.

Capterra says most Upfluence reviewers are small businesses, but it also names agencies, mid-size companies and enterprises. Reviewers on Capterra say pricing may be high for smaller businesses, and the vendor sells by quote. We would call it a questionable fit for a very small team on a tight budget, and a more natural fit for an ecommerce brand with a dedicated influencer budget.

Capterra says to contact the vendor for a quote, with a free trial available and no free version. One section of the Capterra page mentions custom modular pricing starting at $378 per month, but we could not confirm that figure on the vendor site. Creator fees and product costs come on top. Confirm current pricing directly with Upfluence.

Per Capterra, Upfluence covers influencer and affiliate discovery, campaign management, relationship management, ROI and sales tracking, and creator payments, and the listing shows 57 features. Reviewers praise the search filters and onboarding. Reviewers also say email automation is limited and that campaigns cannot be edited after setup.

Upfluence helps a person but does not replace one. It speeds up finding creators and tracking results, yet someone still needs to pick creators, write briefs and handle relationships. Capterra reviewers describe inconsistent support and some inaccurate creator location data, so a human check on the results is wise.

Capterra lists Shopify, WooCommerce, BigCommerce, Gmail, Outlook, Klaviyo, Zapier, PayPal, Hootsuite, Amazon, Refersion and LTK among Upfluence integrations. Reviewers highlight the Shopify integration. We could not confirm how deep each connection goes, so ask the vendor what each integration actually syncs.

Check the quote against your realistic yearly creator spend and ask whether you are tied to a contract. Reviewers on Capterra report limited search depth, clunky campaign setup and uneven support, so test these in the free trial. Capterra shows 4.4 from 44 reviews, which is a fairly small sample. Confirm everything on the vendor pricing page.