Sprinklr

Sprinklr is a large, unified customer experience management platform that covers social listening, social publishing, advertising, and customer service in one suite. Its listening capability tracks brand mentions, hashtags, and industry conversations across social platforms, news, blogs, and forums, using AI to surface sentiment, emerging topics, and potential crises.

Beyond listening, Sprinklr's broader platform lets larger organizations manage social publishing across many brands or regions, route customer service conversations from social and messaging channels into a shared queue, and report on performance across all of these functions from one dashboard. It is built to support large, multi-team, multi-brand organizations rather than a single small marketing team.

The platform's depth and enterprise focus mean it comes with a corresponding level of complexity and cost, custom quoted rather than self-serve, and typically involves an onboarding and implementation process rather than a same-day signup.