SegMetrics

SegMetrics shows which ad platforms, emails and leads produce actual sales and lifetime value, rather than only clicks. Capterra reviewers say it ties leads to named individuals and covers the full funnel. It targets marketers in SaaS, info products and e-commerce.

Yes, it looks suited to small teams. Capterra lists company sizes from self-employed upward, reviewers call setup easy with a simpler interface than competitors, and unlimited users appear on the Shopify plans. One reviewer found it expensive, and onboarding material could be deeper. Only 8 reviews, so the evidence is limited.

Capterra UK lists a start of US$27 per user, with a free version and trial, and 10,000 contacts included. The Shopify app lists Ecom Intelligence at $197 a month and Ecom Business at $397 a month, but its contact limits conflict. Confirm on the vendor pricing page, and clarify billing terms.

Per Capterra, it offers multi-touch and cross-channel attribution, campaign tracking, customer journey mapping, funnel analysis, ROI tracking, custom dashboards and website analytics. The Shopify listing adds cohort analysis, heatmaps, server-side tracking and AI insights. We have not tested them.

It helps rather than replaces. It reports where revenue comes from so a marketer or owner can shift spend, but it does not run campaigns. Capterra reviewers note that its flexibility needs a solid understanding of your data.

Yes, for many marketing tools. Capterra lists 53 integrations including ActiveCampaign, Customer.io, GetResponse, Google Ads, ClickFunnels, BigCommerce and CallRail. The Shopify page claims over 100 marketing tools, which we could not verify. Some reviewers found third-party form integrations fiddly.

Check cancellation and billing terms first, because one 3.0 out of 5 Capterra review reports charges continuing after cancellation and an add-on charged again after a refund. Also confirm contact limits, since the Shopify page lists conflicting figures for the Business plan, and test your form integrations.