Heap

Heap is a digital analytics platform built around automatic event capture, meaning it records user interactions like clicks, taps, and form submissions on a website or app without requiring a developer to manually tag each one in advance.

On top of that captured data, Heap applies AI-driven analysis to highlight friction points, such as steps in a signup or checkout flow where users commonly drop off, and can help predict which behaviors are associated with conversion or churn.

Because tracking is automatic, teams can go back and analyze new questions about past behavior without having to wait for new tracking code to be added, which is a common limitation with manually instrumented analytics tools.