Frase

Frase helps you research and write content that matches what searchers want. It builds briefs from the pages already ranking, finds gaps in your coverage, scores your draft and offers AI writing help. It solves the slow, repetitive research stage of producing SEO articles.

Generally yes. Reviewers rate it highly, say onboarding for core features is quick, and report real time savings on research and briefs. Entry plans are single-seat and add-ons can raise the bill. If you publish a few articles a month, it fits; if you need an all-in-one SEO suite, it does not.

Capterra lists Starter at about 49 US dollars a month for one seat, Professional around 129 for three seats, Scale around 299 for five seats, and custom Enterprise pricing, with a free trial. Reviewers mention add-ons, such as the AI writing add-on, costing extra. Confirm current numbers on the vendor pricing page.

You can generate content briefs, run content gap analysis and keyword research, score and edit content in an editor, and use an AI writing assistant. Newer features include tracking visibility in AI search tools like ChatGPT and Perplexity, and publishing to a CMS. Questions-based topic research is a commonly praised part.

It helps rather than replaces. Reviewers say AI writing quality is inconsistent and sometimes ignores instructions or required keywords, so drafts need a real editor. The research and brief parts save the most time, while strategy, accuracy and brand voice remain with a person.

Listed integrations include Google Search Console, Google Docs, WordPress, Webflow, Wix, Notion, Slack and Grammarly, plus an API. Details may vary by plan, and we could not verify each connector ourselves, so confirm the ones you rely on, especially your CMS, before subscribing.

Reviewers report bugs, a clunky interface at times, inconsistent AI output, add-on costs and mixed support experiences, including a few refund or account complaints. Test it on two or three real articles during the trial, check whether the content score matches what actually ranks, and read the cancellation and refund terms first.