Tool Information
Fathom is a cookieless Google Analytics alternative. It tracks campaigns, events and conversion value.
The site says plans start at $15 per month, with a 7 day free trial.
What users say elsewhere
A summary of patterns across popular review sites and community discussions
- Starts at $15
- No cookie banner
- Simple reports
- GA4 import
- Basic reports
- Traffic focus
- No free plan
- Fewer features
Alternatives to consider
Other tools worth comparing, based on how teams typically choose between them
Is this a fit for your team?
How much setup and in-house expertise this tool needs, and how much you would depend on outside help
Independence checks 5 of 5 met
✓Can start on your own. Free or trial start, self-serve signup.
✓Works without marketing know-how. Simple, guided use.
✓Your team can run it day to day. Works for small teams.
✓Low risk of costly mistakes. Low risk, results are easy to review.
✓Affordable to start small. Affordable to start small.
Small sites and agencies.
Teams needing deep funnels.
Video tutorials
A few walkthroughs to see the tool in action before you commit
Frequently asked questions
Quick answers to common questions before you sign up
There is a 7 day trial. Plans start at $15 per month.
Small sites and agencies.
Yes, check the results before using them in public.
Pricing
Reviews
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