Salesforce Sales Cloud

Salesforce Sales Cloud is the core customer relationship management product from Salesforce, used by sales teams to track leads, contacts, accounts, and opportunities through a configurable pipeline. It is one of the most widely deployed CRMs in the world, from small sales teams up to large enterprises.

The platform supports custom fields, workflows, and dashboards, plus a large ecosystem of add-ons and integrations through the Salesforce AppExchange. Built-in reporting gives sales managers visibility into pipeline health, forecast accuracy, and rep activity.

For marketing teams, Sales Cloud is usually the system that campaign and lead data eventually flows into, so tools like email marketing platforms, ad platforms, and marketing automation software are commonly connected to it to close the loop between marketing spend and closed revenue.