Pinterest Trends

Pinterest Trends helps us see what people are searching for on Pinterest so we can time content, products and ads around real demand. It shows how popular keywords are and highlights top trending searches in categories such as fashion, food and drink, beauty and home.

Yes, it could suit a small team that sells to Pinterest users, because an article describes it as a free resource and it needs no analyst. It only covers Pinterest behaviour, so it will not show demand on other platforms.

An article describes the tool as free, so we would budget nothing for access. We would still confirm on the vendor pricing page, and budget time for analysis and for creating pins.

We could compare up to four search terms and see relative popularity over about twelve months, based on an older article. We could also browse trending searches and check results by country, with the article naming the US, Canada and the UK.

It helps rather than replaces a person. It gives us signals, but someone still has to choose topics and create content.

We could not confirm integrations with other marketing tools. It sits within Pinterest, so we would plan to copy findings into our own planning documents.

Check that your market and keywords are covered, since an older article notes a limited keyword database and that small spelling changes shift results. Graphs can also reflect one-off events, and we found no review-site ratings, so we would test it against our own sales data.