OptinMonster turns abandoning visitors into subscribers with popups, floating bars, exit intent and behavior targeting.
Plans start at $7 a month, there is a free WordPress plugin tier of 500 impressions, and a 14 day money back guarantee.
A summary of patterns across popular review sites and community discussions
Other tools worth comparing, based on how teams typically choose between them
How much setup and in-house expertise this tool needs, and how much you would depend on outside help
Independence checks 5 of 5 met
✓Can start on your own. Free or trial start, self-serve signup.
✓Works without marketing know-how. Simple, guided use.
✓Your team can run it day to day. Works for small teams.
✓Low risk of costly mistakes. Low risk, results are easy to review.
✓Affordable to start small. Affordable to start small.
Small sites growing email lists.
Teams needing full analytics.
A few walkthroughs to see the tool in action before you commit
Practical answers, plus what users report on review sites
OptinMonster helps us capture more leads from website visitors using popups, floating bars, slide-ins and similar forms. We could trigger offers when someone is about to leave or after they scroll. It aims to turn existing traffic into subscribers or customers.
It looks suitable for small teams. Capterra shows 4.2/5 from 78 reviews, with reviewers praising the easy builder, templates and support. Some find the many display options confusing and one found the Pro plan too expensive for a small business.
Capterra shows from US$19 per month monthly or $9 per month billed annually for Basic, with Plus and Pro higher. A vendor article says there is no free version but a 14-day money-back guarantee, and a reader reported being charged more than the price shown. Prices change, so confirm on the vendor pricing page.
We could build popups, slide-ins, inline forms and coupon wheels from over 700 templates, with exit-intent, page-level and geolocation targeting. A/B testing and campaign scheduling are on higher plans per the vendor article. Plans also limit sites and page views.
It helps rather than replaces a person. We still need to write offers, design the campaigns and review test results. It does not run a marketing strategy by itself.
Capterra lists 21 integrations, including ActiveCampaign, Brevo, Constant Contact, GetResponse, HubSpot Marketing Hub, Klaviyo and Keap. The vendor article says it works with WordPress, Shopify and other sites. A reviewer notes it has no mailing list of its own, so we need a separate email service.
We would check which plan includes the features we need, since many are on higher tiers, and how page views are counted. We should also test the effect on site speed and user experience. We could not fetch G2 or Trustpilot pages, so we could not confirm findings there.
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