Funnel

Funnel helps you collect marketing data from ad, analytics and sales platforms into one clean feed, so reporting stops being copy and paste. Per competitor reviews, it focuses on the data pipeline and sends data to Looker Studio, Power BI and warehouses rather than building reports itself.

It can work if someone on the team is comfortable with data. A Whatagraph review (a competitor) calls it technical and better for data teams, with a steep learning curve. A Starter plan exists, but the free plan closed to new users in December 2025.

Competitor posts report Starter from about $200 a month and Business from about $800 a month, with Enterprise on quote, though one source said Starter was $400. Usage is billed in credits called Flexpoints. Expect higher costs with more connectors, so confirm on the Funnel pricing page.

Per those reviews, you can connect 121 or more connectors on Starter, and 500 or more on higher plans, import files for platforms without a connector, and send data to dashboards and warehouses. Advanced measurement and visualisation are reportedly paid extras.

Funnel helps rather than replaces. It automates collecting and combining data, but you still need someone to map metrics, build the dashboards and spot errors. Reviewers report double-counted metrics in some set-ups.

Yes, that is its job. Reviews describe a large connector catalogue for ad platforms plus exports to BI tools and warehouses. The counts quoted vary between sources, so check that every platform you use is available on your plan.

Check the cancellation terms and whether the plan needs an annual contract, since one Trustpilot reviewer urged reading the fine print. Monitor Flexpoint use to avoid overages, and test data accuracy. Most of our evidence comes from competitors, so we could not independently confirm it.