Audiense

Audiense is an audience intelligence tool that analyses social media audiences to show who they are, what they care about and which accounts they follow. We would use it to segment followers and shape messaging and influencer choices.

The entry price is high for many small teams, so it fits best when audience research is central to your work, such as agencies and brand teams. Check whether a free version or trial is currently offered before committing.

PricingSaaS listed a Social Intelligence plan at about $696 a month billed annually, with other plans on request. TrustRadius showed a lower-priced older Twitter marketing plan and mentions a free trial. Confirm on the vendor pricing page.

Based on its category listing and reviewers, we expect audience segmentation, social insight reports and influencer discovery. We could not confirm the full feature list per plan, so check the vendor site.

It helps rather than replaces. It gives you audience data and segments, but a marketer still has to turn them into campaigns and decisions.

We could not confirm a list of integrations from the sources we reached. Ask the vendor which social platforms and reporting tools your plan connects to.

Check which social networks and countries are covered, as platform data access has changed over time. Also check the contract term, since the entry price is billed annually, and whether the data refreshes often enough for you.