SparkToro

SparkToro shows where your target audience spends time online: which websites, podcasts, YouTube channels, social accounts and subreddits they follow. We would use it to decide where to advertise, pitch or partner without guesswork.

It suits small teams well because plans start low and the free tier allows a few reports. One review says narrow niches can return thin or repetitive results, so test with your own audience first.

A 2026 review listed Free at $0 (3 reports a month), Personal $50, Business $150 and Agency $300 on monthly billing, with annual billing also offered. Confirm current prices and report limits on the vendor pricing page.

We can describe an audience in plain language and get ranked sources of attention, with an affinity score. Reviewers say it works well for digital PR, content partnerships, sponsorship and ad research.

It helps rather than replaces. It finds leads for research, but checking results and doing outreach stays manual, and it does not replace interviews or surveys.

We could not confirm a full integrations list. The review mentions MCP access on paid plans for AI assistants, and reports can be exported, so check the vendor site for details.

Check that your audience is covered, since the review says only English-language audiences in the US, UK and Canada are supported. Remember affinity is not purchase intent, and data refreshes monthly or every 14 days for some sources.